Let Ethiopian coffee take the global stage, led by Ethiopians!
SCAJ (Specialty Coffee Association of Japan) is Asia’s premier specialty coffee trade event, bringing together high value green coffee buyers, roasters, importers, and global industry leaders under one roof at Tokyo Big Sight.
Japan represents one of the most sophisticated and quality focused specialty coffee markets in the world. Japanese buyers hold deep respect for all Ethiopian origins from Yirgacheffe and Sidama to Guji and are willing to pay top premium prices for exceptional traceability, clean processing, and distinct flavor profiles.
Beyond the trade floor, Tokyo’s cafe and roastery scene is globally renowned for its precision, innovative brewing equipment, and distinct retail concepts. For Ethiopian exporters, visiting Tokyo offers actionable inspiration in modern coffee presentation, value addition, and branding strategies.
While attending SCAJ 2025 World Specialty Coffee Conference and Exhibition in Tokyo Japan.
WHY ATTEND?
Why should you attend SCAJ this year? In Tokyo,there's something for everyone in the Coffee Industry.
🔹Connect with Japanese & Asian buyers
🔹Showcase Ethiopian coffee & origin stories
🔹Explore trade, roasting, and branding opportunities
🔹Learn trends in quality, processing, and packaging
🔹Purchase equipment for your coffee lab, cafe, or roastery
🔹Explore Tokyo to study the coffee scene and learn what made it one of the best coffee cities worldwide!
✅ Perfect for:
Exporters | Roasters | Cooperatives | Coffee Professionals| Cafe Owners| Coffee Equipment sellers
Exporters | Roasters | Cooperatives | Coffee Professionals| Cafe Owners| Coffee Equipment sellers
Why Join Our Delegation?
Business Coordination & Advisory
🔹Pre-Trip Consultation: Strategic advice on sample preparation, pricing structure for the Japanese market, and buyer negotiation etiquette.
🔹Japan Entry Visa Support: Visa application processing, document preparation fees
🔹On-Ground Delegation Support: Dedicated bilingual group leader providing schedule management, venue navigation, and basic translation support during B2B meetings.
🔹Tokyo Specialty Coffee Tour: Time permitting we will have visits to benchmark Japanese specialty roasteries and innovative café concepts
🔹SCAJ 3-Day Exhibition Pass: Full 3-day entry badge to Tokyo Big Sight, granting access to B2B sourcing halls, equipment displays, and industry seminars.
Accommodation & Logistics
🔹Hotel Stay: Selected hotel tier (3-Star or 4-Star) with choice of Single Room or Room Sharing configuration.
🔹Airport Transfers: Airport pickup and drop-off between Narita (NRT) Airport and your hotel.
🔹Local Ground Transport: Organized transit for all scheduled group visits, roastery tours, and delegation activities.
Package Pricing excluding international flight
Package price per person
🔹Single Room: 298,000 ETB
🔹Room Sharing: 255,000 ETB
Due to the proximity of the event date, alternative package options are no longer available.
NOTE: International flights from Addis Ababa to Tokyo are not included. Due to fluctuating airline rates, flight costs will be added at the time of final payment.
:Due to the proximity of the event date, alternative package options are no longer available.
If you have more time, we are staying in Tokyo to explore the Coffee Scene and more of the Market. Check the details on the link.
For delegates wishing to experience more of Japan, an optional leisure package is available upon request from October 18–24. Click Here to view the post-event itinerary from our previous edition.
